Marketing MCQ Marketing Lack of control over the firm's message is a disadvantage of using ________ as the primary element of a firm's promotional campaign.

Lack of control over the firm's message is a disadvantage of using ________ as the primary element of a firm's promotional campaign.

Marketing

Lack of control over the firm's message is a disadvantage of using ________ as the primary element of a firm's promotional campaign.

Answer: publicity

Marketing MCQ

Lack of control over the firm's message is a disadvantage of using ________ as the primary element of a firm's promotional campaign.

Lack of control over the firm's message is a disadvantage of using ________ as the primary element of a firm's promotional campaign.

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