Most new Carmex products are priced between $0.99 and $2.99, well within reach of the price-sensitive mass consumer market. Carmex is utilizing a ________ strategy with its lip balm products.
Answer: penetration-pricing
Marketing MCQ
Marketing
Most new Carmex products are priced between $0.99 and $2.99, well within reach of the price-sensitive mass consumer market. Carmex is utilizing a ________ strategy with its lip balm products.