The primary risk associated with the famous '3:00 am' ad from the Hillary Clinton presidential campaign was:
1. Voters would not recognize the severity of the threat
2. The threat was too sever and was, therefore, selectively distorted
3. The appeal did not come from a 'credible source'
4. The appeal could have actually directed votes away form both Clinton and Obama to their Republican opponent.
Answer: 4. The appeal could have actually directed votes away form both Clinton and Obama to their Republican opponent.