With respect to the 'Unidimensionial' theory, your attitude toward an object (e.g. a brand) is defined by:

With respect to the 'Unidimensionial' theory, your attitude toward an object (e.g. a brand) is defined by:

With respect to the 'Unidimensionial' theory, your attitude toward an object (e.g. a brand) is defined by:



1. Your cognitions for the object

2. Your affective associations with the object

3. Your behavioral predisposition toward the object

4. All of the Above

5. 1, 2, 3



Answer: 2. Your affective associations with the object


Learn More :