(T/F) Consumers' 'life style' are generally considered to be an outgrowth of their 'self concepts'

Answer: True

The primary risk associated with the famous '3:00 am' ad from the Hillary Clinton presidential campaign was:

1. Voters would not recognize the severity of the threat

2. The threat was too sever and was, therefore, selectively distorted

3. The appeal did not come from a 'credible source'

4. The appeal could have actually directed votes away form both Clinton and Obama to their Republican opponent.

Answer: 4. The appeal could have actually directed votes away form both Clinton and Obama to their Republican opponent.

With respect to the 'Unidimensionial' theory, your attitude toward an object (e.g. a brand) is defined by:

1. Your cognitions for the object

2. Your affective associations with the object

3. Your behavioral predisposition toward the object

4. All of the Above

5. 1, 2, 3

Answer: 2. Your affective associations with the object

With respect to the 'Tripartite' theory, your attitude toward an object (e.g. a brand) is defined by:

1. Your cognitions for the object

2. Your affective associations with the object

3. Your behavioral predisposition toward the object

4. All of the Above

5. 1, 2, 3

Answer: 5. 1, 2, 3