Marketing MCQ
Marketing
A(n) ________ is a research technique adapted from anthropology that requires the researcher to "live with the natives," in other words, to immerse herself into a natural setting where people consume the product of interest.
A(n) ________ is a research technique adapted from anthropology that requires the researcher to "live with the natives," in other words, to immerse herself into a natural setting where people consume the product of interest.
A(n) ________ is a research technique adapted from anthropology that requires the researcher to "live with the natives," in other words, to immerse herself into a natural setting where people consume the product of interest.
Answer: ethnography
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