Marketing MCQ
Marketing
A(n) ________ is when a researcher accompanies people while they shop in a store. In this "shadowing" activity, the researcher will ask questions as the respondents look at different options to get a sense of their turn-ons or turn-offs.
A(n) ________ is when a researcher accompanies people while they shop in a store. In this "shadowing" activity, the researcher will ask questions as the respondents look at different options to get a sense of their turn-ons or turn-offs.
A(n) ________ is when a researcher accompanies people while they shop in a store. In this "shadowing" activity, the researcher will ask questions as the respondents look at different options to get a sense of their turn-ons or turn-offs.
Answer: shop-alongs
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