A(n) ________ is when a researcher accompanies people while they shop in a store. In this​ "shadowing" activity, the researcher will ask questions as the respondents look at different options to get a sense of their​ turn-ons or​ turn-offs.

A(n) ________ is when a researcher accompanies people while they shop in a store. In this​ "shadowing" activity, the researcher will ask questions as the respondents look at different options to get a sense of their​ turn-ons or​ turn-offs.



Answer: ​shop-alongs


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