If a person who bought the real thing sees imitations of their prized handbag or watch paraded in​ public, they can respond in a number of ways. One approach is to discontinue using the brand to avoid being mislabeled as a​ lesser-status person who purchases counterfeit brands. Which term do researchers use for this consumer​ reaction?

If a person who bought the real thing sees imitations of their prized handbag or watch paraded in​ public, they can respond in a number of ways. One approach is to discontinue using the brand to avoid being mislabeled as a​ lesser-status person who purchases counterfeit brands. Which term do researchers use for this consumer​ reaction?

If a person who bought the real thing sees imitations of their prized handbag or watch paraded in​ public, they can respond in a number of ways. One approach is to discontinue using the brand to avoid being mislabeled as a​ lesser-status person who purchases counterfeit brands. Which term do researchers use for this consumer​ reaction?



Answer: Flight


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