Jessie just moved into her first home and her mother is shopping for some household items. She plans to buy just a few sets of towels and a much-needed rug. She selects a few items, but becomes increasingly excited and soon the shopping cart is overflowing with couch pillows, wall art, and kitchen gadgets (and don't forget the towels and the rug). How do marketers describe these unplanned purchases?
Answer: Purchase momentum