Marketing MCQ
Marketing
Market researchers use the term _____ to describe products that are purchased not for the enjoyment of the item itself, but rather to let others know that the purchaser/owner can afford it.
Market researchers use the term _____ to describe products that are purchased not for the enjoyment of the item itself, but rather to let others know that the purchaser/owner can afford it.
Market researchers use the term _____ to describe products that are purchased not for the enjoyment of the item itself, but rather to let others know that the purchaser/owner can afford it.
Answer: status symbols
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