Marketing MCQ Marketing Patti believes that price and quality are closely related for some product categories. When she buys makeup, for example, she always buys the most expensive option. Which term applies to Patti's shortcut to decision making?

Patti believes that price and quality are closely related for some product categories. When she buys makeup, for example, she always buys the most expensive option. Which term applies to Patti's shortcut to decision making?

Marketing

Patti believes that price and quality are closely related for some product categories. When she buys makeup, for example, she always buys the most expensive option. Which term applies to Patti's shortcut to decision making?

Answer: Heuristics

Marketing MCQ

Patti believes that price and quality are closely related for some product categories. When she buys​ makeup, for​ example, she always buys the most expensive option. Which term applies to​ Patti's shortcut to decision​ making?

Patti believes that price and quality are closely related for some product categories. When she buys​ makeup, for​ example, she always buys the most expensive option. Which term applies to​ Patti's shortcut to decision​ making?

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Patti believes that price and quality are closely related for some product categories. When she buys makeup, for example, she always buys the most expensive option. Which term applies to Patti's shortcut to decision making?

Patti believes that price and quality are closely related for some product categories. When she buys makeup, for example, she always buys the most expensive option. Which term applies to Patti's shortcut to decision making?