Prasana went to the supermarket to purchase a bag of coffee beans. She was in a hurry and quickly reached for the silver and brown package displaying a circular logo in green ink. When she got home to unpack the groceries, she realized that in her haste she hadn't seen the slight subtlety of packaging difference and had mistakenly picked up Starlucks brand coffee rather than Starbucks. This is a prime example of _______________.
Answer: consumer confusion