Shirley buys a genuine mink fur and then sees a woman walking on Worth Avenue with a faux fur. Shirley decides to disguise her genuine fur because she believes that truly​ high-status people do not need to display expensive​ logos, whereas those who do demonstrate that they belong to a lower status. Marketers would describe this coping strategy as​ ________.

Shirley buys a genuine mink fur and then sees a woman walking on Worth Avenue with a faux fur. Shirley decides to disguise her genuine fur because she believes that truly​ high-status people do not need to display expensive​ logos, whereas those who do demonstrate that they belong to a lower status. Marketers would describe this coping strategy as​ ________.

Shirley buys a genuine mink fur and then sees a woman walking on Worth Avenue with a faux fur. Shirley decides to disguise her genuine fur because she believes that truly​ high-status people do not need to display expensive​ logos, whereas those who do demonstrate that they belong to a lower status. Marketers would describe this coping strategy as​ ________.



A. reclamation

B. outsourcing

C. abranding

D. a habitual rebuyer

E. straight rebuy

F. flight



Answer: c. abranding


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