Marketing MCQ Marketing The laundry detergent Cheer was once advertised as "all-tempa-Cheer," with the promise that it was effective regardless of water temperature. Today, its ads promote it for its color-safe properties. Which strategy was involved in developing the brand's new personality?

The laundry detergent Cheer was once advertised as "all-tempa-Cheer," with the promise that it was effective regardless of water temperature. Today, its ads promote it for its color-safe properties. Which strategy was involved in developing the brand's new personality?

Marketing

The laundry detergent Cheer was once advertised as "all-tempa-Cheer," with the promise that it was effective regardless of water temperature. Today, its ads promote it for its color-safe properties. Which strategy was involved in developing the brand's new personality?

a. psychographics

b. priming

c. enculturation

d. re-segmenting

e. repositioning

Answer: e. repositioning

Marketing MCQ

The laundry detergent Cheer was once advertised as​ "all-tempa-Cheer," with the promise that it was effective regardless of water temperature.​ Today, its ads promote it for its​ color-safe properties. Which strategy was involved in developing the​ brand's new​ personality?

The laundry detergent Cheer was once advertised as​ "all-tempa-Cheer," with the promise that it was effective regardless of water temperature.​ Today, its ads promote it for its​ color-safe properties. Which strategy was involved in developing the​ brand's new​ personality?

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The laundry detergent Cheer was once advertised as "all-tempa-Cheer," with the promise that it was effective regardless of water temperature. Today, its ads promote it for its color-safe properties. Which strategy was involved in developing the brand's new personality?

The laundry detergent Cheer was once advertised as "all-tempa-Cheer," with the promise that it was effective regardless of water temperature. Today, its ads promote it for its color-safe properties. Which strategy was involved in developing the brand's new personality?