Monsanto's CEO believes the world is a closed system whose limits are already pushing in on us. As a result, he wants to transform Monsanto into a biotech powerhouse capable of helping feed the planet's exploding population at the same time it heals a damaged environment. This desire means that he:
A) wants the organization to adopt the societal marketing concept.
B) does not consider all the elements of the marketing mix to be equally important.
C) is more concerned with time, place, and possession utilities than form utility.
D) has a production-orientation.
E) does not worry about the competition.
Answer: A