The United States Army has recently been both praised and criticized for its use of a popular video game-America's Army designed to reach potential recruits. The game's creator Col. Casey Wardynski wanted to provide a sense of the training and teamwork one could find in the military environment. The game is designed for "boys 14 years or older;" these players represent the Army's __________.

The United States Army has recently been both praised and criticized for its use of a popular video game-America's Army designed to reach potential recruits. The game's creator Col. Casey Wardynski wanted to provide a sense of the training and teamwork one could find in the military environment. The game is designed for "boys 14 years or older;" these players represent the Army's __________.




Answer: target market


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