Customer experience refers to
a. the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
b. the links an organization has to its customers for their mutual long-term benefits.
c. the process of identifying prospective buyers, understanding them intimately, and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
d. the internal response that customers have to all aspects of an organization and its offerings.
e. the activities in which a firm will participate in order to create a positive buying experience for the customer.
Answer: D