Which of the following statements about environmental forces is most accurate?
a. Environmental forces are almost always controllable if the marketing department correctly scans them.
b. An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
c. Environmental forces consistently result in negative outcomes for an organization.
d. Some environmental forces can actually enhance a firm's marketing opportunities.
e. Environmental forces can almost always be predicted.
Answer: D