There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter is solely owned and operated by Christopher Brosius. He is responsible for selecting the scents that will be sold under the Demeter brand. In terms of the buying center, Brosius has the roles of:

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter is solely owned and operated by Christopher Brosius. He is responsible for selecting the scents that will be sold under the Demeter brand. In terms of the buying center, Brosius has the roles of:

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's manufacturer is Demeter, and it makes over 150 different fragrances with names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, and Turpentine. Demeter is solely owned and operated by Christopher Brosius. He is responsible for selecting the scents that will be sold under the Demeter brand. In terms of the buying center, Brosius has the roles of:



A) influencer and user.
B) gatekeeper, buyer, decider, and influencer.
C) gatekeeper, buyer, influencer, and user.
D) decider and buyer.
E) gatekeeper, buyer, user, influencer, and decider.



Answer: B


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