Marketing MCQ
Marketing
When the salesperson told the safety engineer his company needed to buy a mercury clean-up kit, the engineer promptly told the salesperson his company did not need such a thing and refused to introduce the salesperson to the company's purchasing agent. In this instance, the safety engineer acted as a ______________.
When the salesperson told the safety engineer his company needed to buy a mercury clean-up kit, the engineer promptly told the salesperson his company did not need such a thing and refused to introduce the salesperson to the company's purchasing agent. In this instance, the safety engineer acted as a ______________.
When the salesperson told the safety engineer his company needed to buy a mercury clean-up kit, the engineer promptly told the salesperson his company did not need such a thing and refused to introduce the salesperson to the company's purchasing agent. In this instance, the safety engineer acted as a ______________.
A) liaison
B) buyer
C) user
D) information gatherer
E) gatekeeper
Answer: E
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