Which of the following statements about consumer involvement in the purchase decision process is true?
A) Limited problem solving typically lends to low consumer involvement.
B) Extended problem solving is more likely to be used when purchasing low-involvement products.
C) A consumer making a low involvement purchase will typically consider many sellers.
D) There will be no external information sources consulted when making a high involvement purchase.
E) Minimal time will be spent searching for a low-involvement purchase.
Answer: E