Which of the following statements about the VALS program is true?
A) The acronym VALS stands for Value, Attitudes, and Learned Suppositions.
B) The VALS program seeks to explain why and how consumers make purchase decisions.
C) Principle-oriented consumers are members of Generation X.
D) Experiencers and Makers are both classified as status-oriented consumers.
E) Believers and Fulfilleds are both classified as action-oriented consumers.
Answer: B