A company advertises it high-end foreign cars with a campaign that shows people turning around and staring as the car drives by. This campaign might be derived from which of Maslow's levels of basic needs?
(A) Physiological
(B) Love, affection, and belongingness
(C) Safety
(D) Self-actualization
(E) Esteem
Answer: Advertising an expensive foreign-made car with a campaign based on turning people's heads could be built on Maslow's fourth level, esteem or prestige, choice E.