The best use of focus groups in new product development is
(A) to extrapolate from them how many people will buy the product
(B) in identifying a price point for the product
(C) in determining the issues that consumers are concerned about in a particular product category
(D) to gain ideas for refining a sales presentation
(E) to gain data for inventory management
Answer: Focus groups are best used in new product development to find out the issues that are important to consumers, choice C.