Which of the following is NOT a separate stage of the new-product development process?
A. Idea generation.
B. Screening.
C. Idea evaluation.
D. Marketing Research.
E. Commercialization.
Answer: D. Marketing Research.
Which of the following is NOT a separate stage of the new-product development process?
A. Idea generation.
B. Screening.
C. Idea evaluation.
D. Marketing Research.
E. Commercialization.
Answer: D. Marketing Research.