The firm can vary its marketing mix through the storing function of physical distribution in which of the following ways?
A. Adjusting the time the goods are held
B. Sharing the storing costs
C. Delegating the job to a specialized storing facility
D. All of the above
E. None of the above
Answer: (D) Storing is the marketing function of holding goods. Storing provides time utility for the firm and its customers. If consumption does not match production, storing is necessary. The storing of goods allows producers to achieve economies of scale for their products, helping to keep prices down. (A) is true, but not the correct choice. (B) is also true, but again not the most correct answer. (C) is also true, but not the correct answer. None of the above (E) cannot be true since all of the above are in fact ways to alternate or vary the firm's marketing mix.