After defining objectives and research needs, the next step in the marketing research process involves
A. research evaluation.
B. data collection.
C. data analysis.
D. research design.
E. report writing.
Answer: D. research design
After defining objectives and research needs, the next step in the marketing research process involves
A. research evaluation.
B. data collection.
C. data analysis.
D. research design.
E. report writing.
Answer: D. research design