The manager of a company selling cellular phones in rural U.S. markets asks you to conduct survey research into the question, What percentage of people in Kansas live in communities of less than 10,000 people? The problem with this research objective is that
A. it is irrelevant to the cellular company.
B. it is already known and available from the U.S. Census Bureau.
C. it will lead to a set of unstructured questions.
D. it is a research question that probably cannot be answered with any level of accuracy.
E. it is too expensive to determine the answer.
Answer: B. it is already known and available from the U.S. Census Bureau.
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Marketing
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- Blood donations to the Red Cross are considered __________ products.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
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- The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?