Alice was a bit unsure about her decision after buying a new car. Her uneasiness was diminished after receiving a congratulatory note from the owner of the dealership. The note contained a coupon stating that her first scheduled maintenance on the vehicle would be free. These tactics are part of the dealer's strategy to reduce:
a. dissonance.
b. low involvement purchasing.
c. routinized response behavior.
d. social influences.
e. information search.
Answer: a. dissonance.