An integrated direct-response promotion is most likely to be effective if:
a. it is used by a nonprofit organization rather than a firm.
b. other elements of the promotion blend are not integrated.
c. it involves one-way communications between a firm and its target customer.
d. it relies on a CRM database to target specific individuals.
e. None of the above is a good answer.
Answer: d. it relies on a CRM database to target specific individuals.