Which of the following is NOT an example of sales promotion?
a. a banner ad on AOL's stock page.
b. a bumper sticker that says, "Drink more milk."
c. samples of a new low-fat snack cracker given away at a supermarket.
d. a display of fishing equipment by a sporting goods store in a shopping mall.
e. a small toy in a kid's "happy meal" at McDonald's.
Answer: a. a banner ad on AOL's stock page.