In lecture, Market Segmentation was discussed as part of the Strategic Matrix. The four bases of Market Segmentation include:____.

In lecture, Market Segmentation was discussed as part of the Strategic Matrix. The four bases of Market Segmentation include:____.


A. Geographic, Psychographic, Behavior and Demographic

B. Age, Income, Location and Interests

C. Demographic, Psychographic, Usage and Behavior

D. Geographic, Lifestyle, Behavior and Demographic


Answer: A. Geographic, Psychographic, Behavior and Demographic


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