In lecture, Mission Statements were discussed. If you were a Marketing Manager and the company you worked for was developing a new Mission Statement you should:
A. avoid the meeting to be sure that Brand Positioning is not revealed until the Marketing Promotion campaigns are rolled out.
B. attend the meeting and make sure the Marketing perspective is represented in the re-write of the Mission Statement.
C. avoid the meeting as it makes sense to leave the development of a Mission Statement solely to Management experts.
D. attend the meeting but do not share what the Marketing department is developing for the company's brands/product lines
Answer: B. attend the meeting and make sure the Marketing perspective is represented in the re-write of the Mission Statement.