MorningLinks, Inc., makes breakfast sausages and has begun to use the slogan, "Start Your Day the Organic Way" to jump on the eco-friendly movement. Unfortunately, as soon as consumers discovered MorningLinks' not-so-organic ingredients, the company began to see a rapid decline in profits and customer loyalty. What was MorningLinks' mistake
A. MorningLinks focused only on breakfast sausages instead of diversifying its product mix.
B. MorningLinks' slogan was not catchy enough.
C. MorningLinks did not properly differentiate its position.
D. MorningLinks failed to target the correct market segments.
E. MorningLinks did not deliver on the promise it made.
Answer: E. MorningLinks did not deliver on the promise it made.