What are the 5 types of utility?

What are the 5 types of utility?


Form - producing something tangible

Task - performing a task/service for someone (credit union handles financial transactions)

Time - product is available when customer wants it (offers convenience)
Place - where the customer wants it (offers convenience)
Ex: convenience store offers 24 hr shopping (t/u), close to home (p/u)

Possesion - obtaining a good and having the right to use it

Marketing + Production =
Customer Satisfaction


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