What are the 5 types of utility?
Form - producing something tangible
Task - performing a task/service for someone (credit union handles financial transactions)
Time - product is available when customer wants it (offers convenience)
Place - where the customer wants it (offers convenience)
Ex: convenience store offers 24 hr shopping (t/u), close to home (p/u)
Possesion - obtaining a good and having the right to use it
Marketing + Production =
Customer Satisfaction