Which of the following is NOT true about the relation between promotion blends and the promotion target?
a. Pushing in the channel means using normal promotion to intermediaries.
b. Service-oriented companies often try to design ads targeted at customers that also communicate to their own employees.
c. Promotion to intermediaries emphasizes personal selling.
d. Pushing within the firm involves promotion to employees, especially salespeople.
e. All of the above are true.
Answer: e. All of the above are true.