In marketing research, a sample is best described as
a) a small group that is a part of a larger group.
b) all the elements, units, or individuals of interest to researchers for a specific study.
c) a limited number of units chosen to represent the characteristics of a total population.
d) a group that shares a common attribute within a population.
e) a small portion of a product offered to customers to try a new product.
Answer: c
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