The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved.
A) branding synergy
B) increased advertising dollars
C) multiple brands
D) bundled package
E) pure bundling
Answer: C
The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved.
A) branding synergy
B) increased advertising dollars
C) multiple brands
D) bundled package
E) pure bundling
Answer: C