What is the major difference between social responsibility and marketing ethics?
a) Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct.
b) There is legislation that deals with marketing ethics, but none for socially responsible practices.
c) Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior.
d) There is no difference; they are synonymous terms.
e) Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.
Answer: e