Many small grocers cannot afford to buy great volumes of products for their shelves. They often order less than whole cases of product because for some product categories, the stock takes time to sell and they do not have the space to store the excess product (shelf or stockroom). The idea that a wholesaler will sell the small grocers individual quantities (less than a case) is performing which function

Many small grocers cannot afford to buy great volumes of products for their shelves. They often order less than whole cases of product because for some product categories, the stock takes time to sell and they do not have the space to store the excess product (shelf or stockroom). The idea that a wholesaler will sell the small grocers individual quantities (less than a case) is performing which function

Many small grocers cannot afford to buy great volumes of products for their shelves. They often order less than whole cases of product because for some product categories, the stock takes time to sell and they do not have the space to store the excess product (shelf or stockroom). The idea that a wholesaler will sell the small grocers individual quantities (less than a case) is performing which function


A. Marketing Mix Building
B. Bulk Breaking
C. Assortment Building
D. Product Orientation


Answer: B. Bulk Breaking


Learn More :