What is the overall goal when retailers choose their product assortment
A. Offer the same products as their competitors.
B. Differentiate the retailer while matching target shoppers' expectations.
C. Offer products that will appeal to as many segments as possible.
D. Only choose products that will maximize profits.
E. Offer as many products as they can fit on the shelves.
Answer: B. Differentiate the retailer while matching target shoppers' expectations.
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Marketing
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