When Dr. Lawncare developed his revolutionary new solar powered lawnmower, he knew that during the introductory stage of the product life cycle ___________.
A. sales would be low but profits would be high
B. sales would be slow and profits would level off or decline
C. sales would be slow and profits non-existent
D. profits would rise quickly and there would be rapid market acceptance of his product.
E. sales would fall and profits would drop
Answer: C. sales would be slow and profits non-existent
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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