Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of
a. family branding.
b. shared naming.
c. individual branding.
d. brand extension.
e. single branding.
Answer: a
Gorton's sells Gorton's Fish Sticks, Gorton's Fish Fillets, and Gorton Grilled Fish. This is an example of
a. family branding.
b. shared naming.
c. individual branding.
d. brand extension.
e. single branding.
Answer: a