Which of the following statements about retailer marketing decisions is correct
A. Retailers do not have to segment and target their markets.
B. Retailers do not differentiate themselves on their service mix.
C. Most retailers seek either high markups on higher volume or low markups on lower volume.
D. Many retailers identify three critical factors for retail success: location, location, and location.
E. Stores do not need to differentiate and position themselves.
Answer: D. Many retailers identify three critical factors for retail success: location, location, and location.