Firms that serve small segments not being pursued by other firms are called ________.
A) market followers
B) direct marketers
C) market challengers
D) market nichers
E) market leaders
Answer: D. market nichers
Firms that serve small segments not being pursued by other firms are called ________.
A) market followers
B) direct marketers
C) market challengers
D) market nichers
E) market leaders
Answer: D. market nichers