_____ is the total combined customer lifetime values of all the company's current and potential customers.
A) Share of customer
B) Customer lifetime value
C) Customer equity
D) Profitability
E) Share of market
Answer: C) Customer equity
_____ is the total combined customer lifetime values of all the company's current and potential customers.
A) Share of customer
B) Customer lifetime value
C) Customer equity
D) Profitability
E) Share of market
Answer: C) Customer equity