When Positive Image, Inc. caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation?

When Positive Image, Inc. caters to clothing, cosmetics, and toiletries markets, it is most likely primarily using which type of segmentation?



A. Age and life cycle
B. Gender
C. Behavior
D. Psychographic
E. Geographic


Answer: B. Gender


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