Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called _______.

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called _______. 



A. User status
B. Usage rate
C. Benefit
D. Behavior
E. Loyalty status



Answer: A. User status


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