Marketing MCQ Marketing Which type of segmentation centres on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

Which type of segmentation centres on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

Marketing

Which type of segmentation centres on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

A. Demographic
B. Psychographic
C. Occasion
D. Impulse
E. Emergency

Answer: C. Occasion

Marketing MCQ

Which type of segmentation centres on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

Which type of segmentation centres on the use of the word when, such as when consumers get the idea to buy, when they actually make their purchase, or when they use the purchased item?

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