The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
A) promotion mix
B) product mix
C) marketing mix
D) TQM
E) marketing effort
Answer: C) marketing mix
The set of marketing tools a firm uses to implement its marketing strategy is called the ________.
A) promotion mix
B) product mix
C) marketing mix
D) TQM
E) marketing effort
Answer: C) marketing mix